We’re proud of our ranking in the J.D. Power 2025 U.S. Retirement Plan Digital Experience Study. Our ranking is a testament to our ongoing work to deliver an intuitive, personalized digital experience that helps retirement savers achieve their financial goals.
The study provides an objective assessment of retirement plan participant satisfaction with plan provider digital experiences and sets a benchmark for leading firms versus their industry peers. The research examines overall website and mobile app functionality, as well as the relative importance of various features and capabilities to investors.
Over the past year, Vanguard has continued to make enhancements to its digital experience, including:
Evolving the plan participant experience on mobile devices, including a mobile-native combined view of personal investment and retirement accounts and quick access to priority information including balance, performance, and contributions. Most participant logins now come from the mobile app.
Streamlining navigation to provide participants with one-click access to more information about their accounts.
Redesigning the dashboard experience with more account information placed front and center.
Leveraging behavioral finance to provide context-driven nudges based on a participant’s real-time behavior and stage in their financial journey, prompting them to make informed decisions about next best actions for their financial well-being.
Expanding the availability of financial wellness tools, including an updated retirement readiness tool to give participants greater personalization and clearer insights into their financial future.
“We’ve designed our digital experience to meet participants where they are and help make them better savers and investors,” said Amber Brestowski, principal and head of participant financial success at Vanguard. “We’re proud that this approach resonates with participants, and we will continue to build personalized experiences that support their financial well-being.”