Introduction to digital financial attention

March 25, 2019

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In the second installment of the Digital Investor research series, Vanguard researchers explore the concept of "digital financial attention"—how investors interact digitally with their investment accounts. They follow a sample of Vanguard investors over three years and provide baseline measures using logon frequency and duration. Their findings highlight the importance and uniqueness of digital financial attention. Investors exhibit a wide range of attentiveness, which also varies by investor characteristics such as age, gender, and account tenure.

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